Guides for owners of cash-pay medical practices
Plain-English guides to how patients find a practice.
Most marketing advice given to doctors assumes an insurance model with referral loops. When patients pay out of pocket, their search behavior changes completely: they investigate credentials, compare transparent pricing, and evaluate clinical scope before calling. These guides document how search engines read your practice website and what directly affects your local patient inquiries.
A fifteen-minute test across four AI assistants to see if your practice gets named for patient searches.
Your listing and your reviews
Grade your Google Business Profile across eight public areas from A to F without paid tools.
Rules, wording, and compliant reply templates for collecting Google reviews from patients without offering incentives.
The nine sections every practice service page needs, structured in the exact order patients read them.
Nine essential questions to ask before signing an agency contract, covering account ownership, deliverables, and reporting.
Record a twenty-minute clinical interview to draft patient-focused website pages that match real search demand.
Or skip the reading
FIND OUT WHICH GUIDE your practice needs first.
We review your site, your listing, your service pages, and your local search footprint by hand. Four plain-English PDFs in your inbox within two business days. No sales call, no pitch deck, and no follow-up pressure.