Built to be found, not just looked at.
Medical practice website design is judged on how the site looks to someone already on it. Patients, Google and AI assistants judge it on whether each service has a page answering a real question, whether the code states the same facts as the Google listing, and whether booking takes two steps or six. Ark Visibility builds and repairs practice sites in Wix and WordPress at $250 per new page and $150 per fix; most practices need repairs, not a rebuild.
Whether you need a new website
Probably not. A rebuild is the most expensive thing an agency can sell you, which is why it gets recommended so often. Here is how to tell, before you talk to anyone, and the free audit's technical report gives you the answer for your own site in writing.
The site is on a platform you can edit, it works on a phone, and patients can book. The problems are missing pages, wrong details in the code, pages nothing links to, and headings that only look like headings. All of that is fixable in place, a page at a time.
Nobody can log in to it any more. It is on a platform that can't edit titles, code or redirects. It is unusable on a phone. Or the practice has changed so much that fewer than half the pages are still true. Then a new site is cheaper than repairs.
Three tests, no tools
Three checks that show what a machine reads on your site
Run these directly in your browser without signing up for any platform or giving away access.
Test 1 — Count what Google has
Ask Google to list every page it holds from your site.
site:yourpractice.comWHAT IT MEANS
Far fewer results than you have pages means pages aren't being found. Far more usually means duplicates, old test pages or a second copy of the site that is still live.
Test 2 — Find a service with no page
Pick a service you list on Google or on your services page, and search your site for it.
site:yourpractice.com "annual physical"WHAT IT MEANS
If the only result is a bullet point, there is no page for that search to land on. Google keeps recommending you for a service only while your site backs the claim up.
Test 3 — Book an appointment as a stranger
On a phone, from your homepage, count every tap and every new screen until a time is confirmed.
Taps to a booked visit: ___WHAT IT MEANS
More than a few, a login wall, or a jump to a page that looks like a different company, and a better website will only send more people into the place you lose them. Why a better website can still lose patients at booking.
Specific to practice websites
What goes wrong most often on practice websites
These are the patterns we check first, drawn from hands-on work on practice sites. Your own audit replaces them with what is actually true of you.
Recognize any of this? The free audit tells you which of it applies to your practice, in writing, with the fix.
Get my free auditServices you advertise with no page behind them
What to look for
A dozen services on the Google listing and a single "Services" page on the site, with each one as a line in a list.
Why it matters
A search engine matches one page to one question. Improving the pages you already have has a hard ceiling: the questions those pages answer. A service with no page of its own is a question you can't be found for.
How to fix it
One page per service patients actually search for, answered in the first paragraph, linked from the menu and from every related page.
The code states different facts than the page
What to look for
A template address, a placeholder phone number or a site name nobody chose, sitting in the hidden business details that site builders fill in for you.
Why it matters
Crawlers read that layer alongside the visible page. When it contradicts your Google listing, it weakens confidence in who and where you are.
How to fix it
Describe the practice once, correctly, in the code, and have every page refer back to it. What schema is, in plain English.
Pages nothing links to
What to look for
A program page reachable only from an old email. A location page missing from the menu. Articles that link to nothing and are linked from nowhere.
Why it matters
Links between your own pages are how crawlers find content and judge what matters. A page with none pointing at it is treated as unimportant, whatever it sells.
How to fix it
Link each one from the menu or a parent page and from related pages, in words that say what the destination is about.
Not one clinician named
What to look for
"Our experienced team" and a stock photo. No names, credentials, training or licensure anywhere on the site.
Why it matters
Health content is held to a higher standard of trust, and a patient choosing between you and a chain wants to see who will actually treat them.
How to fix it
One bio page per provider, written exactly as the record shows, and a named author or reviewer on every article. What E-E-A-T asks of a practice.
Text a person can read and a search engine can't
What to look for
Prices in an image. Hours inside a PDF. A heading that looks large but isn't coded as one. Content that appears only after scripts run.
Why it matters
Google delays running scripts and most AI crawlers skip it. What isn't in the raw page may as well not be there.
How to fix it
Real text, one main heading per page, and the important words in the page itself. How crawling, rendering and indexing work.
If you are building from scratch
The pages a medical practice website needs
A page is one web address on one topic, roughly 400 to 900 words. Every page exists for one reason you could say out loud; if you can't, it doesn't get built. Most practices need three to six new ones.
What you are, who you see, where, and how you're paid.
In the first screen, in plain words, with one obvious next step.
One page per question patients actually search.
Start with the three or four that bring your best-fit patients. The rest can wait. See what a practice service page should say.
What's included, what it costs, what it doesn't cover.
For a cash-pay practice this is the page prospective patients look for first.
A bio page for each clinician.
Full name, credentials, training and licensure, written as the record shows.
Address, hours, parking, phone and a map.
Identical to your Google listing, character for character. One page per location if you have several.
The states where you can see patients.
Stated once, plainly, and matched everywhere else.
Who owns the practice, how to reach you, privacy and accessibility.
Dull, and part of how trust gets judged.
How the work goes
How a page gets built and approved
You don't need to understand websites to run this. You need to be able to say "yes, that's us" or "no, that's wrong."
Every job is written twice.
Once in plain English so you know what it is and why it matters. Once as a short technical brief you could forward to any developer or writer, including your own, without editing it.
We draft it away from your live site.
Nothing on your site changes while a page is being written or a fix is being prepared.
You react by talking, if you'd rather not type.
Ten minutes of you talking through a draft gets more out of your head than an hour of margin comments. We turn it into a change list sorted into must change, should change, could change and don't touch, and work from that. Read our guide to the 20-minute call that writes your website.
You approve it, then it goes live.
We publish nothing under your name without your sign-off, and a clinician reviews every clinical claim.
What medical practice website design costs
| Work | Price | What you get |
|---|---|---|
| Technical report in your free audit | $0 | What's broken on the site you have, in order, with how to fix each item yourself. |
| New page, built for search | $250 per page | Written in your voice, with headings, schema, internal links, title and description done properly. |
| Existing page, made technically sound | $150 per page | The content stays yours; the mechanics get fixed. |
| Audit fix-up | $950 fixed | Up to four page fixes, the site-wide technical fixes, the directory corrections and the Google listing, as one project. What the fix-up covers. |
| Google Business Profile setup | $0 with 5+ new pages | Otherwise $250, one time. Google Business Profile for doctors. |
An illustration, not a quote.
| Item | Basis | Amount |
|---|---|---|
| A new ten-page practice site | 10 × $250 | $2,500 |
| Google Business Profile setup | included | $0 |
| Total, billed by the page as you approve | $2,500 |
An illustration, not a quote. Your platform subscription, domain and any booking software stay on your own accounts at the provider's price; we don't resell or mark them up. For continuous work there is managed medical SEO at $750 a month, and the full list is on the medical practice SEO pricing page.
What we won't do to your website
We're not lawyers and none of this is legal advice. It's the list we check before anything goes live.
Moving a site without forwarding the old addresses.
Every old page gets a permanent redirect to its replacement, or whatever it had earned is thrown away. What a 301 redirect does.
Tracking on the wrong pages.
We recommend keeping ad pixels and session recording off intake, scheduling and portal pages; your compliance adviser decides what's acceptable.
Accessibility "overlay" widgets.
They don't make a site compliant. Accessible pages are built that way: real headings, text alternatives, readable contrast.
Replacing software that works.
If your scheduler returns live appointments, the fix is usually how the site hands patients to it, not a new vendor. We don't resell booking platforms or take referral fees.
Holding your site hostage.
The domain, the platform account and every login stay in your name. We work as a contributor you can remove at any time.
Stock clinicians.
A photo of a model in a white coat tells a patient nothing. Real people, real rooms, or no photo.
Asked by practice owners
Common questions about medical practice website design
With us, $250 for each new page and $150 to repair an existing one, billed as you approve each piece. A new ten-page practice site is $2,500, with Google Business Profile setup included. Your platform subscription and domain are separate and stay on your own accounts.
Start with the free technical report
Find out what your site is really telling Google.
The free audit includes a technical report on the site you have, with how to fix each item yourself.
Initializing diagnostic audit fields…