Your practice is better than yoursearch results.
Ark Visibility does SEO and websites for cash-pay medical practices: direct primary care, functional medicine, membership pediatrics, integrative and naturopathic clinics anywhere in the United States. Every engagement starts with a free audit: four plain-English reports on why the right patients can't find you, within two business days, no sales call required.
The honest summary
Why good practices are hard to find
A practice that doesn't bill insurance has no insurer's directory sending it patients. Search is the whole front door. And good practices are usually hard to find for dull, mechanical reasons that have nothing to do with how good they are: the records disagree, the code says the wrong thing, or the words patients use aren't on the site.
The three problems we check first
The three problems we check first
Your name, address and phone number disagree across the internet
An old suite number on a doctor directory. A former phone number on your national provider record, copied by other sites. Hours that differ between Google and your own website.
Search engines are deciding whether you are one trustworthy business or several half-documented ones. Every mismatch takes a little authority from the real practice, and AI assistants can repeat the wrong number to patients.
Correct the source records first, then the copies. Most of it is free. What NAP consistency means.
Your website's code tells Google different facts than you do
Site builders quietly fill in a hidden block of business details. It is common to find a template address, a placeholder phone number, or a site name nobody chose, in the code of the pages that matter most.
Crawlers read that hidden layer as well as the visible page. When it contradicts your Google listing, those conflicting facts can weaken Google's confidence in who and where you are.
Describe the practice once, correctly, and have every page refer back to it. What schema is, in plain English.
Read more: three schema mistakes that hurt a practice.
The words patients search for aren't on your site
A membership practice that never says "direct primary care." Services offered every day that appear nowhere a search engine looks. Every condition on one page as a bullet point.
You win the searches by people who already know your vocabulary, and you're invisible to the larger group who want exactly what you offer but describe it differently.
One page per question, answered in the first paragraph, in the patient's words. See how this plays out in functional medicine marketing and in direct primary care marketing.
Recognize any of this?The free audit tells you which of it applies to your practice, in writing, with the fix.
Three tests you can run yourself
Five minutes, no tools. If all three come back clean, you may not need an audit, and we'd rather you knew that. If any one fails, the audit tells you exactly which records, fields or pages are behind it, free and in writing.
Search your own phone number
Put it in quotes in Google, then do the same with any number you've ever used.
"(555) 010-0199"What it means: Every result showing an old address, an old name or the wrong city is a record telling search engines you're somewhere else.
Ask an AI assistant about yourself
Open ChatGPT or Google's AI Mode and ask it the way a patient would.
Who is a good membership pediatrician near [your city]?What it means: Note who it names, and whether what it says about you is true. It built that answer from your listings, your reviews and your site. Related: the ten-question AI test.
Read your Google categories
Open your Google Business Profile, choose Edit profile, and look at Business category.
One primary category, up to nine more.What it means: Google says the categories you select affect your local ranking. The test isn't how many you have; it's whether each core service you offer is described by one.
Search your own phone number
Put it in quotes in Google, then do the same with any number you've ever used.
"(555) 010-0199"What it means: Every result showing an old address, an old name or the wrong city is a record telling search engines you're somewhere else.
Ask an AI assistant about yourself
Open ChatGPT or Google's AI Mode and ask it the way a patient would.
Who is a good membership pediatrician near [your city]?What it means: Note who it names, and whether what it says about you is true. It built that answer from your listings, your reviews and your site. Related: the ten-question AI test.
Read your Google categories
Open your Google Business Profile, choose Edit profile, and look at Business category.
One primary category, up to nine more.What it means: Google says the categories you select affect your local ranking. The test isn't how many you have; it's whether each core service you offer is described by one.
What the free audit contains
Written for a busy owner, not a marketer. Every finding says what we found, why it matters and how to fix it, including the parts you can do yourself for free.
Start here
The ten-minute version: the honest summary, what we'd do in order, and what each step would cost.
Quality care, close to home.
Same-day visits. No insurance hassle.
A designed page. A person reads meaning into it.
Plain, labeled facts in the raw code. Illustrative example. When these are wrong, nobody at the practice ever sees it.
Invented practice, real format. No form to fill in.
Related: grade your Google listing.
What it costs if you hire us
The audit is free. After that, every price is published: $250 for a new page built for search (see medical practice website design), $150 to fix an existing page, $150 for a blog post cited to the medical literature, and $250 for a one-time Google Business Profile setup for doctors. Most practices start with the $950 Audit fix-up, which clears every Critical and High finding in the four reports. If you'd rather hand search over entirely, managed medical SEO is $750 a month and local SEO upkeep is $350 a month. No contract either way, and you approve each piece before it is billed.
What we won't do
Promise a position on Google.
Nobody can, and Google says so itself. We promise deliverables, turnaround and sign-off.
Sell you a rebuild you don't need.
Most problems are fixable on the site you already have. When a page is already working, we leave it alone.
Publish anything without your sign-off.
Not a page, not a paragraph, not a blog post.
Who does the work
I'm Gerad Patton. I run the website, the search presence and the marketing for a cash-pay pediatric functional medicine practice in Omaha, and I've spent the last couple of years learning exactly how families find a practice like that, and how easily a good one stays invisible. Ark Visibility is two people, and I do the work you'd be paying for; nothing is handed to a subcontractor.
We'd rather start with a finished piece of work than a sales call, so the audit comes first, it's free, and it's useful whether or not you ever talk to us. If you want help after reading it, reply to the email it came in.
Disclosure: that practice, Happy Kid Functional Medicine, is owned by my wife.
About Ark Visibility and Gerad PattonCommon questions about Ark Visibility
Yes. Medical and health practices of any size, from a solo clinician to a multi-location group: direct primary care, membership, functional, integrative, naturopathic and pediatric practices, and conventional practices that want the same care taken. Cash-pay practices are who we built this for, but we don't turn away a practice that bills insurance.
Now you know the questions
SEE HOW YOUR PRACTICEANSWERS THEM.
The free audit checks all of this for your practice, from public information only, within two business days.
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